PR Goals, Strategies and Tactics

PR Goals

What are the goals?
As a consumer company,  what do you need a PR agency to do so that your sales of a new product can increase and you may also add ontothe number of your consumers. This can be:

• Have an event to tell your consumers more about the product
• Run a social media campaign on facebook and twitter to make consumers engage
• Have bloggers to blog about the new products and review it

PR Strategy

How about this one? (The verb)
So now we have well laid out goals, so what next? There are a number of different ways to come at this, but strategy tends to encompass a group of actions aimed at achieving the previously defined goals. 

• This is where you decide if a celebrity can endorse the product due to his large number of funs ( For example the artist Nameless who endorsed the Zoe body lotion) 
• Another way is packaging the product to suit a particular audience example ( Nivea body lotion for men and women)
• Alternatively there can be a launch which will invlve the media to come and cover.

PR Tactics

Now this is the doing word of it all. ( The adverb)

Tactics are really just the strategy on wheels.Generic tactics in this case might be to:

• Have a compeption on the social media where consumers can participate and win
• Carry out intervies for the top officials of the company to give more insignt on the product
• Have product give aways to bloggers and reporters who review the product
• Stage a model or a beneficiary of the particular product to give their testimony during the launch and after a persion of time.

I hope now this give a clear differenc and cut line for goals, strategies and tactics of a PR campaign to the audience. They all marry into each other but they consistently follow each othe. One cannot be without the other.